Creating persuasive presentations
There's a great little article from Fast Company Now that discusses the most effective strategies to use when trying to create a persuasive presentation.
According to the article, the top five strategies (with the percentage of firms that actually use them) are as follows:
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According to the article, the top five strategies (with the percentage of firms that actually use them) are as follows:
- Sharing facts: 73.5%
- Offering a solution: 62.1%
- Sharing a new idea: 52.8%
- Telling a story: 51.6%
- Changing a perception: 50.9%
Among the other successful strategies are: the use of humour, building trust, and creating an emotional appeal.
Read the full article here.
Read the full article here.
Labels: communication, presentations, strategy
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